Welcome Bay East Safety Snapshot

Is Welcome Bay East safe? About average. Welcome Bay East has a safety score of 51/100, meaning less recorded crime harm per resident than about 51% of New Zealand suburbs, with 15.9 recorded crimes per 1,000 residents a year. It is the #66 safest of 138 ranked suburbs in Bay of Plenty.

The annual total crime rate in Welcome Bay East is 15.9 crimes per thousand residents, making it the #66 safest of 138 ranked suburbs in Bay of Plenty Region. The overall crime trend in the area has remained the same in recent months with criminal activity peaking in January 2026, April 2026, June 2026.

How the safety score works

Offence breakdown · past 12 months

Based on total incidents. Police data to August 2026

• Theft 16.0%
  Theft accounts for 16.0 percent of incidents.
• Assault 10.0%
  Assault accounts for 10.0 percent of incidents.
• Burglary 9.0%
  Burglary accounts for 9.0 percent of incidents.
• Sexual Offences 5.0%
  Sexual Offences accounts for 5.0 percent of incidents.
• Harm Or Endanger Persons 1.0%
  Harm Or Endanger Persons accounts for 1.0 percent of incidents.
• Robbery, Blackmail, And Extortion 1.0%
  Robbery, Blackmail, And Extortion accounts for 1.0 percent of incidents.

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View full safety overview for Welcome Bay East ›

Welcome Bay East Demographics

2023 Census data

Loaded live from the API for this suburb.

Population

2,655

Households

870

Median income

$100,770

Median rent

$441

Age distribution

Share of total population.

Age 0-14

558 (21%)

Age 15-64

1,644 (61.9%)

Age 65+

426 (16%)

Birthplace

Share of stated birthplace records.

Born in NZ

2,037 (77.4%)

Born overseas

594 (22.6%)

Ethnicity

Normalised to ethnicity responses (can exceed population).

European

1,908 · 61%

Māori

738 · 23.6%

Pacific

162 · 5.2%

Asian

213 · 6.8%

MELAA

33 · 1.1%

Other

72 · 2.3%

Home tenure (as stored)

Normalised to stated total when present.

Owned

1,869 · 99.4%

Not owned

855 · 45.5%

Other

222 · 11.8%

Household composition

Normalised to household composition total.

One family

609 (23.8%)

Two families

36 (1.4%)

Three+ families

6 (0.2%)

Other composition

1,905 (74.5%)

Demographic data sourced from Stats NZ , licensed under CC BY 4.0

FAQ

• Is Welcome Bay East a safe suburb to live in?

  Welcome Bay East has a safety score of 51/100, making it the #66 safest of 138 ranked suburbs in Bay of Plenty Region. 60% of recorded crime is property crime (theft, burglary, fraud or damage).

• What is the crime rate in Welcome Bay East?

  The annual crime rate in Welcome Bay East is 15.9 recorded crimes per 1,000 residents.

For deeper suburb insights visit CrimeStats.co.nz

Nearby Suburbs

• Welcome Bay South (Bay of Plenty)
• Welcome Bay West (Bay of Plenty)
• Maungatapu (Bay of Plenty)
• Matapihi (Bay of Plenty)
• Kaitemako (Bay of Plenty)
• Baypark-Kairua (Bay of Plenty)
• Hairini (Bay of Plenty)
• Tauranga South (Bay of Plenty)
• Pacific Lakes (Bay of Plenty)
• Te Maunga South (Bay of Plenty)