Privacy Policy

Last updated: January 2024

1. Introduction

SafeSuburbs.co.nz ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

2.1 Information You Provide

  • Contact Information: Name, email address when you contact us or subscribe to newsletters
  • Communication Data: Messages, feedback, and inquiries you send to us
  • Survey Responses: Optional feedback about our services and user experience

2.2 Information Automatically Collected

  • Usage Data: Pages visited, time spent on site, click patterns, and navigation paths
  • Device Information: Browser type, operating system, IP address, and device identifiers
  • Location Data: General geographic location based on IP address (not precise location)
  • Cookies and Tracking: Data collected through cookies and similar technologies

3. How We Use Your Information

We use the information we collect to:

  • Provide and maintain our suburb safety information services
  • Improve and personalize your experience on our website
  • Respond to your inquiries and provide customer support
  • Send newsletters and safety updates (with your consent)
  • Analyze website usage and improve our services
  • Comply with legal obligations and protect our rights
  • Prevent fraud and ensure website security

4. Information Sharing and Disclosure

4.1 We May Share Information With:

  • Service Providers: Third-party companies that help us operate our website and services
  • Analytics Partners: Google Analytics and similar services to understand website usage
  • Affiliate Partners: Security product retailers when you click on product recommendations
  • Legal Requirements: When required by law or to protect our rights and safety

4.2 We Do Not:

  • Sell your personal information to third parties
  • Share your contact information with marketers without consent
  • Use your data for purposes other than those described in this policy

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings
  • Analyze website traffic and user behavior
  • Provide personalized content and recommendations
  • Measure the effectiveness of our marketing efforts

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL encryption for data transmission
  • Secure hosting infrastructure
  • Regular security audits and updates
  • Access controls and authentication
  • Employee training on data protection

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

  • Contact Information: Until you unsubscribe or request deletion
  • Usage Data: Up to 26 months for analytics purposes
  • Communication Records: Up to 3 years for customer service purposes

8. Your Rights and Choices

You have the right to:

  • Access: Request information about the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a structured format
  • Opt-out: Unsubscribe from marketing communications at any time
  • Object: Object to certain processing of your personal information

To exercise these rights, contact us at privacy@safesuburbs.co.nz

9. Third-Party Links

Our website contains links to third-party websites, including security product retailers and crime statistics sources. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than New Zealand, including the United States where some of our service providers are located. We ensure appropriate safeguards are in place to protect your information during such transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

13. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

  • Email: privacy@safesuburbs.co.nz
  • General Contact: hello@safesuburbs.co.nz
  • Address: SafeSuburbs.co.nz, Auckland, New Zealand

14. Governing Law

This Privacy Policy is governed by the laws of New Zealand, including the Privacy Act 2020. Any disputes relating to this policy will be subject to the jurisdiction of New Zealand courts.